7 Business Blogging Mistakes Wasting Your Revenue Potential

Without notice, the business blogging mistakes you are making now wastes your time and money. Starting a business blog is easy. But getting good ROI from it is an entirely different challenge.

Read on to find out if you are making these mistakes and how to change your strategy.

Many people come from different backgrounds to start a business, and for many different reasons. This variation in backgrounds, approach and perspectives then determines the difference in business outcomes.

Depending on who sold the idea of starting a website to you, you may or may not understand the benefits of starting a business blog from day one.

Just so you know, a blog and a business website are not usually the same thing. These two can be built into one for maximum ROI or differently for varying purposes.

Even if you have an existing blog, you could be making one or more of these business blogging mistakes.

Hence, your revenue potential is being wasted in that regard.

Business Blogging Mistakes In B2B Markets

  1. Not Having A Blog

If you have a business website without a blog, you may tend to think these two are the same. This could lead to a question like – why start a company blog?

As I have observed by interacting with many business owners, blogging or content marketing is not part of their current priorities.

In fact, some are still dependent on traditional offline marketing channels.

Hence, a lack of knowledge in this context excludes them from the benefits of blogging for business.

If you have a website currently attracting visitors, having a blog helps to convert a percentage of qualified leads to paying customers among other benefits.

Learn to leverage the power of pre-selling.

Below is the website for Quality Aviation Inc; commercial flight service firm without a blog. Obviously, their website is outdated and no one cares.

business blogging

With a consistent business blogging strategy, they can start attracting visitors actively searching for keywords like ‘commercial flight certification courses’.

  1. No SEO Strategy

Unless your business revolves around marketing, majority of small business owners have limited knowledge of how online marketing works. Because of this reason, even some people who have business blogs have no SEO strategy in place.

And this means that your revenue generation potential is being wasted to some extent.

So you have been creating great contents. Probably you’ve been logging for months or even years. And you also share your blog posts in social media.

You could be generating some website traffic too. But your ROI remains below average, flat zero or worse still; unknown to you.

Wasting your revenue potential implies that the same amount of resources you spend on blogging without results could get better outcomes by implementing an SEO strategy within your blog.

Implementing search engine optimization strategies requires that you use keywords that your potential customers are actively searching for.

To get the best results, you need to optimize for the search terms in your titles, sub headings, body of content, images, internal and external links etc.

  1. It’s All About You

One of the key challenges facing entrepreneurs, marketers, business bloggers and copywriters is finding a balance between your interest and customer needs. Mismatched messaging in this regard leads to low return on marketing spend.

Business blogging is a form of active online marketing strategy. However, a lot of people make the mistake of writing about themselves, their company and products only.

Trying to force your message of ‘buy, buy, buy and buy’ on prospects attention hardly influence buying decisions in your favor.

Unfortunately, this is one of the business blogging mistakes I see a lot of people make in their company blogs. Consequently, they waste the limited resources that would have been spent on revenue growth activities.

Contrary to pushing your own interests beyond balance, it’s better to start your content creation with the keywords that your prospects are actively searching for.

The fact that they are actively searching for your products or services is a sign of purchase intent.

But you have to speak to their needs. Use your customers’ language. The other approach is to develop buyer persona and then stay focused on your target customer pain points. Mind you:

‘People buy solution to their problems, not products and services.’

So forget your awesome product features and sell me a solution.

  1. Zero Lead Generation Strategy

I bet it’s not every business owner that knows how online lead generation works or what it is. And this includes some people that are currently generating traffic to their company blog.

Generating website traffic is one thing. Getting real business value from it is another different challenge. See the screen shot below for searches related to ‘blog traffic’.

business blogging mistakes

However, am sure it’s not everyone that knows what to do with the traffic after they’ve gotten it.

For some reasons, you could be among the people making the business blogging mistake of having no lead generation strategy. But just what is lead generation anyway?

According to comscore/baymard online traffic study, 70 – 95% of your website visitors will leave without buying your product or becoming a lead. A lead is simply a prospect who gave their contact information in return for something valuable or expectation of an offer.

Having a lead generation strategy in your business blog helps to bring back lost prospects via email.

With the email list you build, you can implement repetitive promotions to the prospects and previous customers in your list.

Thus, if you are not generating leads from your blog, then you are missing out on the revenue opportunities.

See this list building and email marketing case study for more insights.

  1. Lack of Consistency

I am sure you must have heard that there is never a significant accomplishment without consistency.  Rome was not built in day you know.

You could be asking yourself right now. What are the key benefits of consistent business blogging?

One of them is consistent growth of your search engine ranking, website traffic, lead generation and growing sales volume.

Yes, these things can be experienced as the benefits of blogging for a business beyond lame posts.

If you are not consistent in your writing, publishing and promotion schedule, then you will always lose out to your competitors who are actively reaching out.

Consistency in this context doesn’t mean you must write, publish and promote every day. No. It means you should have a schedule that has some relative degree of frequency built into it.

This is one of the best kept blogging secrets among successful bloggers. You can outsource your content writing, publishing and promotion to experienced experts.

  1. No Blog Post Promotion Strategy

This is one of the biggest business blogging mistakes holding a lot of people back. They assume that great content is just enough.

And if you have great content, you will be entitled to viral traffic and sales growth.

After all, they say that content is king.

The content you create can be leveraged for growing revenue, but only if you promote it.

Without active blog post promotion, the revenue generation potential will remain untapped forever.

If you have 10 to 100 blog posts in your site, but they are not in any measurable way contributing to your overall revenue growth, then the resources you invested in creating them is as good as wasted.

Sure you need maximum value from your hard work.

Don’t you?

Your blog post promotion strategies may include on page SEO, Google adwords, Bing Ads, Facebook Ads, social group marketing, content sharing sites etc.

Key point here is that you can do better than waiting for slow search engine ranking and traffic. Consider using direct paid advertisements to bring targeted traffic to your posts.

  1. Ignoring Performance Tracking

The painful part of business blogging for many is grinding out for months or even years without seeing progress. But how do you define progress in the first place?

That’s where conversion tracking comes in.

Done very well, your company blogging strategies can be contributing towards growth of targeted traffic to your sales and lead generation landing pages.

But without conversion tracking in these two instances, finding justification for continuity will pose a very big challenge.

Here is one of the reasons for the abandoned blogs I see most times.

The best way to overcome this is to integrate Google analytics and conversion funnel tracking systems into your blog. As important as it is, this should even be done before starting an active promotion campaign.

Ignoring conversion tracking makes you to lose sight of the data that could be used for conversion rate improvement.

After integrating lead generation and conversion tracking on a clients landing page, here is a screenshot of what he got from inside MailChimp and Google Analytics.

That’s 190+ email subscribers or leads in less than 5 days.

Conclusion

One of the main reasons why people make and continue to make these business blogging mistakes is limited knowledge.

For example, not having a blog at all or owning a website without a blog may not be seen as mistake.

In case you don’t know, a website without promotion is like a pack of business cards locked in a forgotten office cabinet.

In some sense, a website is like business cards as well. However, starting a business blog gives you space to communicate your value propositions while at the same time attracting a demographic of targeted prospects.

Unfortunately, the benefits can only be experienced if you get started.

Thus, if you are currently making one or more of these mistakes, then the time to do something different is now.

Perhaps, what you may actually need is simple reallocation of resources and realignment of your strategy.

Please share your business blogging experience or challenges in the comment section below. You can as well join our Facebook group – The Search Tribe to discuss, discover and leverage working strategies to attract only the people in need of your products/services – Now.

How To Use Adwords Data In Your Business Blogging Strategy

Whether you are aware of it or not, your business blogging strategy will certainly be based on either of these two things. First is real data. Second is assumption.

Besides, there could be overlapping combination of these two things.

Hence, they influence the approach and outcomes of your blog based content marketing efforts. Like many others, you could be facing some serious challenges in company blogging.

To overcome most of them, you’ll learn from this post, how to use Google adwords data for SEO in your company blog.

So whether you are just trying to start a business blog for the first time or you’ve been doing it for a while, taking action on the possibilities revealed here will certainly make a difference.

Why Google Adwords For SEO?

using google adwords for SEO

Before proceeding to discuss the specific action you can take to implement this, we’ll first of all identify the useful data points that can be used in the process.

Remember the key point is to leverage real data to improve your business blogging strategy instead of being 100% dependent on assumptions.

Why this interested me was because I saw a lot of business owners in different niche markets blogging without a plan.

Some of the niche markets I have observed this closely include event planning, staffing services, fitness and ecommerce. This is mostly from my consulting experience in these niche markets.

As you might have already known, it is always better to start with the end in mind. For many reasons, this is far better than randomly spending money and time with hope of the best outcomes.

Business Blogging Strategy With Adwords Data

Sure you have heard that Google adwords is risky and too expensive. Maybe you have tried on your own and lost money or you hired an inexperienced expert to waste your money.

Besides you could be using Google adwords right now to generate traffic, leads and sales. But you recognize the possibility of using a business blog and SEO to get more traffic.

Here is the interesting thing. Growing organic search engine traffic has a lot to do with keywords and the topics they represent.

Here is one true fact about the essence of keyword optimization in your content strategy.

If you don’t know what people are actually searching for in your niche, you’ll be relying on luck – rather than useful data – to guide your decisions.’

– Joshua Hardwick, The SEO Project

This is one of the multiple ways in which Google determines searcher intent. Your own experience on auto suggested search terms is a real proof of this.

Contrary to what most people believe, it is not all about keyword search volume. Interestingly, the majority of keyword research tools in the market provide only an estimate of search volume and other metrics.

And because of this a whole lot of people start their business blog on mere assumptions.

I guess you may not have even bothered about keyword research. But the fact is that writing about random topics in your blog won’t get you the results you desire.

See this post on the 4 business blogging benefits beyond brand awareness. My point here; don’t stop at generic thought leadership posts.

Beyond search volume numbers, all keywords are not created equal.

There are buyer keywords and there are informational keywords. This matters even more when the motive behind your business blogging strategy and SEO efforts is to make profit.

Better than being focused on estimated search volume only, running some adwords campaign with $5 – $300 will give you some real data.

With that data, you will be able to align your company blogging and SEO strategies with business outcomes.

Practically, this is more valuable than merely measuring useless traffic and brand awareness metrics. This will help to solve the problem of growing traffic volume and low return on invested time and money.

  • Ad Clicks

google ads expert in nigeria

Practically, there are too many variables that can influence the number of click you get on your Google adwords advertisement.

However, when you run some ads, it becomes possible to see the exact search terms bringing the most clicks or visitors to your site.

Obviously, this is far better than doing surface level guesswork with search volume data.

The interesting thing here is that you can see the actual results within 1 – 30 days. Unlike SEO, you don’t need to wait for 1, 6 or 12 months to see the most valauble traffic generating keywords.

Take for instance you set up a campaign targeting 200 keywords.

Then in less than 7 days, you see the top 20 keywords that brought the highest number of visitors to your website.

With this keyword data, you can do some SEO competition analysis and use them in your blog content creation. Keep reading. We’ll see the exact steps on how to use keywords click data in your business blogging strategy.

  • Cost Per Click

This is the amount paid per click bringing a visitor to your website via Google adwords. Besides the competition in your niche, this metric is mainly determined by advertiser’s set bid.

On the other hand, there are broad and exact match bid types.

These things determine whether your set CPC bid would be the same or variant. Every advertiser is responsible to set his or her own bid based on pricing auction policies.

As noted earlier, you can use Google keyword planner to see the estimated cost per click for your target niche market and location.

Unfortunately, these things are just what they are – estimates only. And this is where most of the assumptions start.

Perhaps, if you have used Google adwords advertising for a while, you certainly will have CPC data in your account. In that case, you understand that the inflow of website traffic will stop when you stop paying Google.

By using the search terms with highest CPC (most expensive traffic source) to generate organic search engine traffic, you’ll be lowering your customer acquisition cost.

Call it cost per sale if you like. Within this context, you’ll be missing out on the long term benefits of SEO if you don’t have a business blog.

However, a website without a blog can generate organic search engine traffic but it takes 10X active efforts and money.

But first, you have to identify the search terms with the highest CPC.

With adwords, your traffic is limited to your budget. Hence it ends when your budget is exhausted. But your organic ranking can last for 3, 6, 12 months or multiple number of years.

Beyond theories and my personal opinion, here is a study that shows how organic search engine results command more clicks than paid search.

  • Ad Click Through Rate

This is simply the percentage of people who saw your ad vs the people that actually clicked. As a Google search engine user yourself, you understand the things that move you to click.

Even in terms of paid search advertisements, the reasons for clicking one ad instead of the other are always obvious.

Time, location, urgency, price, relevance and pain point; all matter in the mix.

The main fact here is that, like keywords, all ads are not created equal. You can do the best research. Make the best assumptions. But the outcomes will always mismatch your expectation.

Unfortunately, if you jump right into business blogging without an SEO strategy, you’ll have to wait 3  – 12 months to find out if you are on the right track or not.

And by that time, you must have invested some good amount of time and money.

Though Google adwords click through rate and organic search click through rate are not the same, the insights gained from one can be applied to the other.

Better to leverage the data on what has been proven to work than depend 100% on fallible assumptions.

Again, if you’ve had some Google ads running you will have access to the ad impressions and CTR data. By identifying the ads with highest CTR, you’ll see the exact keywords and ad copies that your audience finds the most attractive.

Again, this data point can be leveraged for effective SEO in your business blogging strategy.

  • Website Conversion Data

If you are currently running a campaign by yourself or with Google adwords consultant, you probably have conversion tracking set up in your site.

For most business people, two major types of conversions are usually tracked.

A business in outsourced staffing services niche will be tracking mainly lead generation.

While a fitness equipment business with online store will be tracking actual sales. However, nothing stops you from generating and tracking leads for future sales conversion.

One of the key business blogging mistakes I see many people making is that of creating contents without targeted search queries.

This is the best way to align contents with the pain points, problems and needs of their target customers.

And for the few that do some keyword research, what everyone depends on is the estimated search volume data. The assumption is that higher search volume for the selected search terms will result in higher volume of organic search engine traffic from their blogs.

And that’s how some business bloggers get trapped in the problem of growing traffic volume and zero conversion in terms of leads and sales.

With the website conversion data in your Google adwords account you’ll be able to identify the precise keywords and ad copies that delivered actual leads and sales.

Sure it is good to have high traffic volume.

But what if the majority (55 – 95%) of the website visitors you spend money and time to generate are actually useless to your business?

I’m sure this isn’t what you want out of your search engine marketing budget.

By leveraging website conversion data in your blog content creation and on-page SEO, you’ll have some competitive advantage in your target market.

  • Call Conversion Data

According to Google, 50% of local searches conducted on mobile devices leads to a store visit.

And most times it starts with a phone call.

Beyond the information that can be provided via text, image or video on a web page, some customers will still need clarification by talking with a sales rep.

And that is where Google ads call extension, call only ads and call tracking come in.

If you are using the two phone calls related ad options mentioned above, you probably have call conversion tracking set up in your campaign.

With some A/B testing and the help of your sales rep, you can begin to see the exact campaigns, ad groups, ads and keywords delivering actual sales to your business.

And this includes Google adword originated phone calls too.

This call conversion data has so much value if only you know how to leverage that in your business blogging strategy.

It’s all about understanding client or buyer intent.

And like most other data points, you don’t have to spend so much on content creation, SEO and traffic generation. And then find out 3 – 12 months later that it is impossible to break even.

By putting this data to work, here are some of the benefits that can be experienced in your company blog.

#1: Brand Trust Building

Empathy, not superficial buzzwords or grammar makes the biggest difference in building trust with sales copies. Yes, you shouldn’t turn your company blog into direct sales copies only.

However, there are different ways to align your contents with core marketing objectives.

By showing better understanding of your target customers’ pain points, you’ll be positioned more than many of your competitors to present a trustworthy solution.

And by relating with their current desires, hopes, fears and aspirations it becomes easier to touch the emotional hot buttons that will move them to a favorable action. This is exactly why stories sell.

#2: Pre-Selling Opportunity

Contrary to what many other experts would want you to believe, pre-selling your products or services via business blogging is not abnormal.

The only bad thing is starting the post and making the entire content focused on your interest.

Avoid writing fluff that shouts me, me, me and me all the time. On the contrary, it is better to dwell so much on your customer pain points. The things they care so much about.

Using content pieces like product feature review and case studies help to bring the target customer into a context of exchanging money for defined value.

Many studies in psychology had proven that we like people who believe same thing we do.

So in the context of buying and selling, we buy from people we like especially when the time is right. Sell me a solution, not your products or services. That’s it.

#3: Converting Prospects Into Customers

Beyond brand awareness, this is the ultimate goal your business blog is supposed to help you accomplish.

However, if you don’t have conversion funnel set up in your company blog, then generating leads and sales from it will always remain a distant day dream.

Starting your content creation with targeted keywords and pain points helps you to use your target customer’s language.

And if the language is mostly negative around their current frustrations, you’ll be moving a lot of them to take financially beneficial actions. Done very well, blog posts can promote your lead magnet, lead generation landing pages, quote request pages, contact forms as well as direct sales pages.

See this lead magnet example hosted on Brian Dean’s video landing page.

lead magnet examplesNow, here are some actionable strategies on how you can actually use the Google ads data in your business blogging strategy.

Create Attractive Blog Post Titles

Both within your blog and search engine results page, blog post titles make a great difference in click through rate (CTR). For most people, it takes less than 3 seconds to decide based on headline if your content would be worth their time or not.

Here are some specific factors that influence most people to click one title instead of the other. This is based experience from many blogs I have built and that of clients too.

While using keywords in your title is good for search engine optimization that alone is not enough.

If your titles are not attractive enough, the entire content will be ignored. This will be happening both within your blog post archive, social media and even when you get some impressive ranking for the target search term.

Remember that the Googlge adwords data points discussed earlier is a potent source of keyword research.  So that’s where you get your search terms from.

To make your blog post titles attractive, first step is the use of exact keywords that your target audiences are actively searching for. The Click through rate data in your adwords account is a good source.

In addition to that here are other elements you can include to make them more attractive:

  • Promise of value
  • Specific benefits
  • Solution to a problem
  • Pricing concern
  • Urgent need
  • Location proximity
  • Relevant statistics
  • Social proof
  • Answer to a question

You can combine two or more of these to make the most attractive impression. If you have the creative prowess, it is also possible to optimize your titles for more than one search query at a time.

This is one of the ways you can make your blog posts to rank for 100+ keywords depending on the length.

With your conversion data, using the search phrases that brought you actual leads and sales will increase the quality of overall website traffic you get from your blog SEO.

Brian Dean of Backlinko has a detailed post here on the importance of matching keyword commercial intent.

To get higher click through rate from search engines, try to make your blog post titles to have complete meaning and be moderately short.

See how CoSchedule headline analyzer will give you a preview of how your title will appear in SERP ranking.

blog headline writing tools

Optimize Your Meta Description

Meta description is a brief preview of information about a web page ranking in search results. Google search engine crawlers use this snippet to determine the relevance of a web page to a specified search query.

If you are an avid user of Google search like me, you’ll already know where this information shows within search engine results.

Below is a screenshot of the meta description for the search term ‘business blogging strategy’.

business blogging

In addition to the blog post title, using your selected keywords in meta descriptions make the web page eligible to rank competitively higher for that same keyword.

However, the inclusion of related keywords and other factors contributes to the ranking position.

Unfortunately, if your entire blog posts are created without on-page SEO practice, then your website’s potential for generating organic search engine traffic will be limited.

To get the best from this and other influential on page ranking factors, Yoast SEO plugin provides multiple features for this.

It’s all about the first 1 – 3 sentences in your web page contents.

Write Keyword Focused Content

Unless you understand why this is important, you wouldn’t care about proper use of keywords within your blog posts.

And for most business bloggers outside the online marketing space, this is usually the case.

Also in addition to titles and description snippets, the use of selected search queries within the entire body of blog posts makes a lot of difference in the ranking. For most people, two things always prevail.

It is either you are blindly creating more contents while hoping for the best outcome or you have a strategy aligned with your core marketing objectives.

My question is; which approach do you follow while creating your blog posts…?

Without writing keyword rich contents, you’ll be missing out on the long term benefits of search engine traffic that comes from the high rankings.

To get the best outcome without overdoing it, use the target search term five times or less within the body of your contents. Really depends on the word count though.

Another important area is to use it in one or more sub headings where relevant. Making moderate use of the key search terms for internal linking also boosts on-page SEO score.

By internal linking am referring to links leading to other pages within your sites and related pages within your niche.

Different from the exact search phrases you want to rank a page for, inclusion of other phrases related to it boosts your page potential to rank for multiple terms.

These are the practical steps to writing keyword rich blog posts.

Build Keyword Rich Backlinks

Here is another interesting context for using Google adwords data in your business blogging strategy. Th reason is because the links connecting your web page with other pages with the operating niche is a big off page SEO factor.

For search engine ranking purposes, Google uses a set of variables to assign score to the quality of links leading directly to your website.

And one of the key variables here is the words or set of phrases with which those links are were built.

In simple human terms, these words help to describe the contents of web pages being linked.

However, if you are not building keyword rich backlinks it means that your business website is currently excluded from the real benefits. The benefits include quality leads, sales and profit that come from this SEO practice.

Remember that higher ranking for proven keywords makes for higher potential to attract qualified prospects to visit your website. The words with which web links were made are called anchor text.

And in the context of off page SEO, here are some specific types of anchor text links.

Exact Match Anchor Text Link: This is a type of link made wholly with targeted keywords. Example is this orange link to a page about ‘content marketing automation tools’.

Phrase Match Anchor Text: The text link contains the keywords being targeted for higher ranking. Example is this link to a page about ‘how to grow your blog traffic’. The target search term is blog traffic.

Branded Match: This is simply using a brand name to link other web pages. The link to the home page of this website ‘Weblife’ is an example. However, you always link to whatever page you like with a brand name. But is has to be based on relevant context.

Naked Url: This one makes use of a website address or page url to build backlinks. Website address example is http://weblifehq.com and page url is http://weblifehq.com/business-blogging.

One important thing to remember when building keyword rich backlinks is to diversify both the keywords and anchor text type.

If you ignore this, Google will penalize your site with low or no ranking at all. Check this post for more insight on anchor text diversification.

Conclusion

One of the key important things worth reiterating is that having a business blogging strategy is better than randomly creating and publishing contents.

Thus, if random blogging is all you’ve been doing, then it’s time to think above the prevailing assumptions. As you have read above, Google search ads is a potent source of traffic data whose value goes above search volume metrics.

Sure you don’t want growing traffic volume and zero return on the time and money invested in your business blog.

That is assuming you have one already.

Interestingly, if you are currently using adwords advertising or you have use it for more than a month, then the data points discussed above are already within your reach.

Note that you don’t need to have all the expertise before putting the data to work as discussed above.

Probably you are currently using a Google ads consultant or agency to manage your campaigns.

Whether you are aware of it or not, the person or agency may as well not have the expertise to use the advertising data in a business blogging context.

Think about what 20% reduction in customer acquisition cost, improved conversion rate or profit margin would mean in your own business.

At the end, the ultimate strategy is to align your business blog content creation, promotion and lead generation efforts with measurable business outcomes.

Don’t stop at growing brand awareness with thought leadership.

You can as well join our Facebook group – The Search Tribe to discuss, discover and leverage working strategies to attract only the people in need of your products/services – Now.

Business Blog Promotion Strategies For Faster Results

Your business blog promotion strategies are not working exactly the way you wanted. And you hate waiting to see results. Is there a better way?

Yes there are better ways you can try. That’s what we’ll explore in this post.

Here I cannot guarantee the type and size of result you could get. Let’s say you have acknowledge that your current promotional efforts are not be the best.

Probably, it is just about the way you do the things you do from which great results were expected in the past.

So you’ve been sold on the benefits of blogging for business. Now you do recognize this part of content marketing as a proven way of generating leads, sales and revenue.

Like many others, you’ve been creating and publishing great contents. But your business blogging ROI seems to be flat zero or simply below average. Assuming you have great contents, here is one fact you should take away from this post.

Without consistent business blog promotion strategies, you’ll continue to waste your time.

This will even get worse if you expect results from ineffective search engine optimization practices on your blog. This is where I see a lot of small business bloggers fail.

Why SEO Takes Time

One of the reasons why business blogging takes so long to get results is that a great majority of bloggers depends largely on free, organic SEO traffic.

Unknown to these people, especially the people outside the digital marketing space, search engine optimization on its own takes time.

And here are some of the reasons why.

Your website is relatively new. Whether you are aware of this fact or not, Google and other search engines actually rank older web pages higher in most cases. This means that a website or page you create today can hardly come to organic first page ranking within one day or week.

Observe when you do a search sometimes you begin to see web pages that are 6 months to 3 years old ranking in the first page.

Here is a sample of an old web page ranking for the keyword ‘business blog conversion strategy’. (Add shot).

What you have is a static website. A static website with low number of pages cannot be compared to frequently updated, high quality content sites.

For example, you cannot compare a website that has 100 quality blog posts with one that has just 15 static company or business information pages. Practically, this has nothing to do with your business blog promotion strategies.

Interestingly, the one with higher number of pages will have multiple keywords with which people can find it from search engine ranking.

Competing with a static website means it will take long time to get good results.

Note that this doesn’t mean you cannot build backlinks to static websites and get good ranking and traffic volume.

Business Blog Promotion Strategies

Having established that search engine optimization is not the only way to get profitable results from your company blog, let’s explore some other ways.

But before doing that, let’s look at some measurable results you can get from your invested efforts and resources.

Targeted Website Traffic: While it is good to invest in growing traffic volume, all website traffic types are not equal. Most times, it is your promotional efforts, strategies and channels that will determine the type of persons that will visit your blog.

If you have been blogging for your business without measuring your targeted traffic volume, stop and rethink your strategies.

Quality Leads: This is one of the most important results that can be experienced in business blogging. While sales is also important, if you focus on sales only you’ll miss the boat.

On the internet, selling products or services to strangers is very hard. For most ecommerce businesses, the average conversion rate among first time website visitors is usually less than 4%.

This is why those that generate leads first before sales promotion often make more money from their websites than everyone else.

Interestingly, quality lead generation rate is another performance metric that can be measured over time.

Completed Sales: The question a lot of people ask is this, how can I convert blog readers into customers? Well I can tell you with confidence that it is possible. From this blog Weblife, I do get clients periodically.

That is without first converting them into leads.

The interesting thing is that I do invest time and money in active promotion of my blog posts to carefully defined audience segments.

Now, let’s look at the business blog promotion strategies one by one.

Best Business Blog Promotion Strategies

To get maximum results, you should focus on 20% content creation. And 80% promotion. – Derek Halpern, Social Triggers

#1: Paid Facebook Advertising 

If you have been into company blogging for while, I bet you have heard of Facebook advertising.

Mind you, am not talking about organic free posting of blog posts on your business page or selected groups.

I said this because from my interaction with some business owners, there use to be a blurring line in their head. They say they are advertising their business on Facebook and other social media platforms.

But when I ask them how they are doing it, they point to free postings on their business page and selected groups. And then they ask, isn’t that advertising for other people to see..?

Well, am sure you need valuable results, not vanity metrics.

When was the last time social media comments, likes and shares on your post brought you a lead or sale?

The funny thing about this blog post promotion strategy is that most of the people that depend on it don’t measure their results beyond these vanity metrics. It’s pretty much like the so called ‘spray and pray’ advertising strategy.

In effect, it’s about paying money directly to Facebook to place your advert in selected sections of their billion user platform.

In the context of blog post promotion, the best Facebook advertising objective you can use is website click.

This is a simple advertisement that does nothing but get people to click the ads and visit your specified web page. In this case, you don’t pay anything unless people click your advert.  And then the click leads them to visit the specified web page or blog post.

This is better than merely paying for visibility alone, either online or offline.

Another great benefit of paying to promote blog post with Facebook ads is the deep targeting options.

Contrary to free posting on business pages, you can choose the people to see your advert instead of reaching out to everyone.

Some of the commonly used Facebook ad targeting options include location, age, gender, interest, job title, marital status, purchase behavior, likes, hobbies and many more. And there is also the opportunity to build custom audience.

Assuming your blog posts are optimized to generate leads, sales or both, you can start getting results within 24 hours.

For many people, this is better than waiting for three or more months in terms of search engine optimization.

See how these 44 experts promote their blog with Facebook advertising.

#2: Paid Search Advertising

Warning; if you don’t have the expertise to integrate every piece of the puzzle properly, you’ll end up losing money without any ROI at all.

Especially for Google adwords, using paid advertising to promote a business blog is not for everyone.

Fortunately, paid search advertising is a perfect way of promoting your lead generation blog posts. And just like Facebook ads, you can start generating traffic, leads or sales within few hours after your advert approval.

If you have tried adwords and failed, you are likely to generalize like many others that it doesn’t work.

Probably you were driving traffic to a general home page or misaligned landing page.

However, the fact that you tried and lost money doesn’t mean it won’t work for others. On the other hand, it is not even proof that adwords won’t work for you if your strategy is improved next time.

One thing I want you to note is that there is a great difference between buyer keywords and the rest.

This often determines who is going to buy your services within 24 hours, 30 or 90 days. In essence, the keywords you use makes a lot of difference.

While your blog posts may not be written to sell products or services directly, you can use them to address your target customers’ pain points, needs and desired outcomes.

The same blog posts could as well be used for building brand trust, generating quality leads and consistent revenue.

This is important because selling to strangers is hard, especially in a faceless online environment.

In the context of business blog promotion strategies, here are the key benefits of using Google adwords. Mind you, only those who act on this can experience the benefits.

  • Prompt Timing

Reach and attract people exactly the time they are searching for your products, services or related information. In this case, a great percentage of your marketing budget could be wasting if the timing is wrong, regardless of the channel.

  • Multiple Keyword Targeting

Speak your customer’s language is something we hear about every time. But I learnt more of what it means from Joanna Wiebe of Copy Hackers.

With Google, a whole lot of different people often use different keywords to search for the same thing. Your blog posts and Google adwords advertising will give you opportunity to use many of them at the same time.

  • Automated Traffic Generation

This is a perfect example of putting money at work. In many instances, the cost of one day advertisement on radio, television or news paper can buy you 30 days of consistent and automated blog traffic.

You don’t have to waste your time on generating low quality leads.

#3: Website Traffic Retargeting

Retargeting is another perfect strategy for business owners and bloggers that hate waiting to see results. In essence, it is a different form of paid traffic.

Here I want you to note that retargeting and remarketing are often used interchangeably.

If you are not creating generalized industry contents that doesn’t bring measurable outcome, then you should pay attention here.

One interesting fact is that you probably have the traffic and money required for this.

Just as the name sounds, it is a simple process of reaching out to people who have visited your website or specified web pages.

Knowing that all of your blog readers won’t convert into leads or customers in their first visit, retargeting remains a competitive advantage for the smart people that leverage on that.

This online marketing tactic can be implemented on almost all of the paid advertising platforms you can think. From Facebook, to LinkedIn, Twitter, Youtube and Google, all of them have retargeting option in place.

And it doesn’t cost as much to get started.

In fact, based on many split tests I have done, it often cheaper than cold traffic.

Now let me tell you how retargeting works. When people visit your website from any online destination, you create retargeting advertisements on your preferred platforms.

These ads will then be served visibly to only the people who have visited your website or specified web pages within a specific period of time.

It could be 30 – 540 days depending on the platform you are using.

So this is how you bring back prospects who visited your blog posts, lead generation landing page, sales or contact page without converting into customers.

With regard to business blog promotion strategies, you can as well retarget people who have been to post category urls.

For example, if you have a blog category about search engine optimization, and then 1200 people visited within 30 – 540 days. You can promote offers related to SEO.

At the end you’ll bring back a percentage of these people and convert some of them instead of losing them 100%.

From Melbourne, Australia, a local furniture dealer approached me to help improve their digital marketing strategy. This happened on Facebook.

After installing Google analytics and search console, I did some analysis and found out that he generates an average of 4000 visitors per month. This traffic volume comes from 643 keywords ranking in different pages of Google search results.

But the lead generation and conversion rate was very poor.

Before that time, they don’t use any targeted keyword optimization in their business blogging strategy.

So I provided well research 100 high value keywords, writing and optimization guideline for their next 30 blog posts. We also optimized existing blog posts.

Then we moved to retargeting.

I used Google search console to identify the most valuable pages bringing highest volume of organic traffic to their website.

With that data, we created different ads within Google adwords and Facebook retargeting.

After the first 21 days, we brought in $6,400 revenue without additional traffic. That’s all from people who have shown interest in what they are selling.

Within that period we integrated call tracking system to identify the source bring the most valuable inbound phone calls.

The results amazed me so much that I learnt more about the importance of retargeting people specifically from organic search.

Now think about what a single sale could mean in your business if you have opportunity for repetitive marketing that builds interest, trust and conviction among qualified prospects.

My question now is this, what are the keywords your website or company blog currently ranking for? And how long have you been waiting for results? Probably you just abandoned your blog like many others.

Obviously, you don’t have a good reason to continue putting money and time in something that doesn’t work.

Call To Action

Before you close this page, I want you to understand that these are not the only blog post promotion strategies that can actually work for many business owners.

Moreover, I make no opinion to say that they are the best.

But these things originate directly from experience working for both clients and on my personal projects.

As for you, there is no limit on how you can put these blog promotion strategies to work. The most important thing is getting started. Like I use to say, having good knowledge is half the battle.

Whether you are the one putting out content for your company blog or not, you now understands better why SEO takes time. From this you now understand the contextual benefits of paid advertisements in your business blog promotion strategies.

So if you have to depend on free organic search engine traffic, you really need to wait as long as required depending on the effectiveness of your SEO strategy.

On the other hand, you can decide to set aside a part of your budget to explore the advantges of using paid ads.

With Google for instance, you’ll begin to experience the benefits of prompt timing, multiple keyword targeting, automated traffic as well as retargeting.

Finally, whether you are aware of it or not, your competitors are already thinking and operating in this angle. And you can only get an edge if you put what you’ve to work. Execution, not possession of great knowledge is where the competitive advantage lies.

4 Business Blogging Benefits Beyond Brand Awareness

Beyond growing brand awareness and vanity metrics, the following business blogging benefits are practically within your reach.

It means you can experience them in real time, but only if you start and operate on the right foundation.

I say this because starting a business blog doesn’t cost as much in comparison to the potential benefits; some of which you might have heard or read about.

One interesting fact you have to note is that all business blogs are not created equal, both in terms of design, function and outcomes.

However, the form and function part of a profitable business blogging strategy isn’t what this post is about. You can learn more about that by searching for company blog examples in your niche.

For a recruitment business owner, you can search ‘recruitment business blog examples’ and follow the links that appeals to you.

While making a lot of people aware of your brand is a good thing; that alone won’t bring you the most valuable results. If you stop at that, you can start and continue to experience zero business blogging ROI.

The vanity metrics in this context means you could be getting comments, replies, likes and shares on your contents and nothing more than that.

Now, let’s explore the specific business blogging benefits you can experience when you start.

#1: Targeted Traffic

Just like business blogging strategies, traffic quality can hardly be the same even across 100 different blogs in the same niche market.

Thus, if the quality of the blog traffic you generate daily, weekly or monthly is very low, you won’t get much value from it in relation to other performance variables. Done very well, a conversion focused business blogging strategy delivers the benefit of targeted website traffic consistently.

Combined with local search engine optimization, you can as well start attracting qualified prospects in need of your services within preferred locations.

For most business bloggers who don’t know any better, all they care about is the growing number of people reading their blog posts. And that could be anybody, from anywhere with any intention.

And then they complain of getting no return, just like this comment posted by Andy Brent on a wedding services marketing blog.

‘Right now, we get lots of positive comments on our posts and some considerable traffic volume too.

But the return on time and money spent is flat zero’.

Unlike brand awareness, targeted blog traffic is measurable and scalable.

From the onset, your chosen topics, blog headlines and content writing style determines to a great extent, the type of readers that will be attracted in the first place.

Your business blog promotion strategy also plays a big role here. See the post below to learn more on this.

How To Write High Conversion Blog Post

Here are the core determinants of blog traffic quality, especially if you are blogging to promote your business and not to make money from affiliate advertisements.

  • Reader Location

The internet is a borderless and open marketplace. This means that your contents can be found by anyone from any location. Except in the cases of ecommerce, location variables make a lot of difference in traffic quality.

The other exception that comes to mind are online businesses that can serve customers from anywhere around the work.

Think about software and pure internet companies.

For most offline service based businesses, if the majority of your readers are in distant countries, states or regions, they will never consider visiting to do business with you.

Both at the writing and promotion stages, you can leverage local search engine optimization strategies to attract people from within your target location.

Check out this study on how local search drives inbound sales calls.

  • Purchase Intent

While it is not a good thing to flood your company blog with sales pitches, it doesn’t hurt to match precise purchase intents with your contents from time to time.

The key thing is to leverage on well researched buyer keywords.

Use keywords that have commercial intent to write about topics, solution, pain point and services that people are actually searching for.

This is one of the determinants of how valuable your blog traffic will be.

  • Buyer Journey

Granted, not all the people that come to your company blog are ready to discuss their need for specific products or services.

business blogging benefitsIn other words, all your readers are likely to be at different stages of a purchase cycle.

That is if you are attracting the right audience with your contents. By aligning your contents with different stages in the buying cycle within your niche, you’ll be able to attract people ready to make purchase within 24 hours to 30 days.

#2: Higher Quality Leads

If you need more than vanity metrics, high quality leads is one of the business blogging benefits you’ll experience by going beyond brand awareness.

By looking at it very well, you’ll see that traffic quality will have direct impact on the quality of leads being generated from your blog in each passing month. Dare I say, the whole thing is inter related.

Unfortunately, if you have high volume of quality traffic flowing through a badly optimized conversion funnel, you won’t get much ROI from that.

In essence, you are just pouring water into a leaky bucket.  (add image).

Among many others, one of the key benefits of consistent business blogging is that it maximizes your website’s potential. Moreover, it attracts qualified prospects exactly the time they are searching for specific services or solution to their needs.

Mind you, this can be accomplished while growing brand awareness at the same time. See this 20,314 visitors SEO case study on Robbie Richard’s blog for more insights.

The following variables affect the quality of leads from a business blog.

  • The Lead Magnet

The big question is; what will you give in exchange for your target customer’s contact information – name, email, phone etc?

In a case where your lead magnet is not strong and attractive enough, you won’t convert much of your blog traffic into leads and paying customers. If you make it about you and your awesome services which can be found in a thousand other online locations, then I have to tell you that no one cares.

People care about solution to their problems, pain points, needs, hopes, fears and aspirations.

Danavir Sarria of Copy Monk has this monster list of 101 B2B lead magnet ideas that work. Go check it out and pick what you can easily execute.

If you are still using generic newsletters, that’s like competing with closed eyes in a crowded marketplace.

  • Call To Action

Even though call to action might not have much to do with quality of leads, using vague offers and CTAs on your blog won’t get you the results you want.

You have to be precise enough in instructing your prospects what to do before, during or after reading each of your blog posts.

If you are currently generating some considerable volume of targeted traffic, here is what you’ll do.

To improve your lead quality, simply start split testing your calls to action. Do this in relation to whatever lead magnet you choose.

  • Lead Nurturing

Lead nurturing is a process of increasing the quality of leads from the first to last stage in a buyer’s journey.

The core premise is based on the fact that it takes 2 – 8 touch points to close a sale especially in high ticket service niche verticals.

So if you still expect a significant percentage of your traffic to convert into quality leads and clients in their first visit, wake up and face the reality.

In case you don’t have an optimized lead nurturing system in your sales funnel, that means you could be losing ready buyers to your smart competitors.

This part of the marketing goal that can be accomplished with automated email series.

#3: Growing Sales Volume

Here is the big question: Can business blogging bring in paying customers? My answer is an affirmative YES. Event at the beginning stage, this blog here at Weblife contributes to our customer acquisition process more than any other channel.

However, the whole thing works in an integrated strategy with SEO, social media and paid content promotion.

Whether you are in product or services niche. There are literally unlimited angles you can leverage to generate real sales from your business blog or content marketing strategies.

Do this consistently, and you’ll be on your way to growing sales volume from your company blog.

Beyond my personal opinion, here is a case study of why Neil Patel spent an average of $5000 per month on generating quality leads and sales.

Noah Kagan also shared a detailed case study with some insightful tips on why Intercom wrote and published over 500 blog posts over a six year period. There you’ll see how blogging integrates with other strategies too.

In fact, it is not a question of whether it is possible to get sales from business blogging or not, the challenge is: ‘how’?

Before you join the group of people currently complaining with statements like ‘we are getting website traffic, but no sales’, here are the core determinants of reader to customer conversion variables you should understand.

Fail in this regard and you could get busy wasting time and money on aimless contents within your blog.

  • Market Demand

This is the very first variable that influences almost everything else.

Website or blog traffic is good, but without quality leads and revenue, it is practically useless. In that case, the money and time you spent generating them are just being wasted.

Making better decisions in this regard will also impact your B2B lead generation strategies and bottom line revenue.

Unfortunately, you can hardly experience the business blogging benefits of growing sales if the contents you create are disconnected with real market demand. This is where proper keyword research helps a lot.

  • Website Traffic Volume

How much traffic is enough?

Well, I have to tell you that it is somehow related to the demand for products or services you are selling.

The question is; how in touch are you with your target market to gauge the demand with it? And is it sizable enough to match your revenue goals?

The interesting fact is that, if there’s sufficient demand for your services, people are likely searching for them in Google. And it happens even as you are reading this post right now.

However, in a case where the traffic coming to your blog from search engines and other sources is very low, you won’t get much sale from it, if any.

To experience consistently growing sales, you need growing traffic volume too.

  • Conversion Funnel

When it comes to business and marketing, there is nothing like one size fits all reality. Every industry, niche market, services and even business owners are different.

Hence, the thing that works for business owner A may not work well for B, especially in terms of getting sales from blog traffic.

Conversion funnel is simply the component for moving qualified and interested prospects from awareness to purchase. Without an optimized conversion funnel, even the highest traffic volume won’t solve all of your revenue problems.

With conversion focused business blogging strategy you should be driving traffic to your sales page, lead generation landing page, opt-in forms or even phone lines.

  • The Trust Factor

I bet you must have heard this statement a number of times before now – people buy from people they know, like and trust.

If you pay attention very well, you’ll observe that knowing, liking and trusting are three different things.

Somehow it defines the stages in a typical buyer journey.

The other important thing worth noting is that people respond more to and buy solutions to their known problems more than the promise of pleasure they can live without.

So a significant number of your blog posts should be centered on solution first, products or services second.  For example, beside the known benefits of business blogging, what problems can you solve with that?

Answer: static traffic volume and low quality leads.

#4: Long Term ROI

According to George Herbert:

Good words are worth much. And cost little.

In reality, every piece of well crafted promotional content is like a media asset, which could have decade long life span.

By simply owning the media, you own the attention too.

But here is the problem; an overwhelming majority of prospects in your target market are bombarded with thousands of advert messages and sales pitches every day.

And you know we all struggle with insatiable tendency for instant gratification and short attention span.

Now let’s look at cable television for instance.

Based on voluntary drive, most TV watchers seek out and discover only the contents that match their immediate interests and current tastes.  This implies that without seeking a certain type of content, they won’t discover it.

The same thing applies to content marketing with a business blog.

If your contents are not optimized and promoted, qualified prospects won’t find them.

With regard to long term ROI, let’s look at the factors that will determine whether you’ll lose money or break even in your business blogging strategy.

  • Long Term Search Traffic Potential

Unlike pay per click search marketing, the targeted traffic you can get from a business blog is not limited to a certain budget.

Here is what I mean. If for instance, you are generating 2000 visitors per month with $2000 spent on Google adwords, your advert will stop running when the budget is exhausted.

On the other hand, if 20 of your well optimized lead generation blog posts bring in 2000 visitors per month from 50 different search terms, the traffic will continue to flowing in as long as the ranking lasts.

Below is an image of sample blog posts that have multi-year life span.

convert blog traffic into customersBased on real data, Hubspot reported that 92% of their monthly leads from a business blog come from old posts. These are posts that are 3 – 12 months old.

  • Customer Life Time Value

Depending on revenue model, if the customer life time value in your business is relatively long (6 – 24 months average), you are bound to experience long term ROI on customers acquired through business blogging.

The reason is because customer acquisition cost tends to decrease as the lead and revenue generation benefits compound over time.

Now tell me, why would you focus on growing brand awareness only?

Contrary to outbound marketing that annoys and distracts people from their important personal engagements, SEO optimized blog posts attracts prospects only when they are searching for solution to their known problems.

Take cold calling and emailing for instance.

In their highest level of effectiveness; you’ll be spending much of your time on demographically qualified prospects who may not be interested or can’t afford your services.

However, this is not to say that outbound marketing strategies don’t work at all.

  • High Profit Margin

Let me ask you this, if you are barely breaking even in your business blogging strategy by a margin of $1.01 will you continue spending money and time on it?

Probably your answer will be dependent on a number of considerations.

The main point here is that blogging for your business is supposed to be profitable. Even though some experts say you shouldn’t expect sales or profit from the beginning, there is no reason why you should ignore that entirely. Plan for profit from day one.

Interestingly, a combination of long term search traffic, decreasing cost per lead, higher conversion rate and long customer life time (if your revenue model warrants that) helps to boost business blogging ROI.

From a perspective of brand building and lead nurturing, Alex Turnball of Groove found that their blog delivers $972/month from every 1000 prospects who subscribed and tried their product vs $270/month from 1000 non blog subscribers.

After writing for 365 days in a row, Nathan Barry, the founder of ConvertKit earned $683 per day from the time and money invested.

Among many other variables, writing 68,181 words in 71 blog posts contributed significantly to this earning milestone.

While it is unclear how many hours per day or amount of money he spent on it, the profit margin is very uncommon.

Compare that with what you can get from paid banner ads or disruptive outbound marketing.

Conclusion

From the foregoing, we’ve been able to establish the fact that well crafted contents are like media assets. As the the owner of attention grabbing contents, you also own the attention of a well defined audience through time and space.

The challenge is how can you serve their immediate and future interests in relation to your own marketing goals?

Technically, starting a business blog is easy. It may not even cost as much as you assume now.

Doing it consistently well to experience the benefits is a different ball game. So note here that it is only strategic execution that will bring the benefits of targeted traffic, increased quality leads, growing sales volume, long term ROI and many others.

Unfortunately, if you start and your strategy is limited to the vanity metrics that relates to growing brand awareness only, then painful waste remains inevitable.

Now you can share your current business blogging challenge and experience in the comment section.

You can as well join our Facebook group – The Search Tribe to discuss, discover and leverage working strategies to attract only the people in need of your products/services – Now.

9 Wedding Lead Generation Ideas Worth Testing Tomorrow

In response to my question ‘what wedding lead generation ideas have you tried lately? Jane Holmes responded ‘all of them’.

Then I raised my eyebrows surprisingly and asked again, how has your marketing ROI been from all of the strategies you committed to work on?

It turned out she got only 7 leads in the last 90 days. And from there she was able to close only a single wedding planning gig.

While this is certainly not the experience for everyone, many new and old wedding planners are constantly struggling with how to generate more leads online.

In fact, it is common among all consulting business owners, including my humble self.

From a little deeper analysis, I found out that Jane was doing what most other people in her stage and niche does, which include:

  1. Trying to learn every free marketing strategy out there
  2. Operating in too many different roles almost at the same time

The intent is usually obvious. And that is to minimize cost. Unfortunately for many people, this is a recipe for failure.

Call it pure waste of time if you like. Even though the things you are trying or tried are proven marketing strategies, they won’t work for you if not implemented properly.

For instance, if your website conversion funnel is not optimized very well, growing traffic volume will not solve your inconsistent revenue generation problems.

Maybe you’ve been following vague advice around generic tips without execution details.

And that has brought you where you are now.

Now from beginning to end, we’ll explore some twelve wedding lead generation ideas that make real desirable difference.  Note, in order for any or some of them to start working for you, you have to actually do the work.

  1. Video Testimonial

In today’s modern internet, video comes on top of written text and images with regard to effectiveness.

After serving a client who is obviously satisfied with your services, take this simple action: ask for video testimonial or interview.

Getting good videos won’t cost as much unless you want to add high professional touch to it.

Your smartphone could just be enough. So instead of losing this lead generation opportunity, start with what you have. Here are some tips you should take into account.

  • Use a first person statement from the client as the title. That is, make the client state what they loved most about your services. Example: ‘the experience was really worth more than the cost’, ‘Above what we expected’, Got what we didn’t know was possible’.
  • How did the past client find you? Let other prospective clients know how you could be found. It makes them feel normal about reaching out or being contacted from the same channel
  • Add call to action within or beside the video wherever you post it. Don’t just share the testimonial or interview and assume that prospects will know how to contact you. You can as well show your real business location at the end.
  • Don’t overload your website with video contents. When it slows down your site loading speed, you could be losing real revenue opportunities.

This could results in majority of your website visitors bouncing off in less than three seconds. Create a Youtube channel. Post on your social media pages. Then promote with Facebook or LinkedIn ads.

It will give you opportunity to target people based on demographics like age, location, employment status, marital status, interest, engagement and other variables factors.

You can start some real tests with $100 – $500 assuming you don’t have enough money to hire Facebook ads expert.

Below is one facebook video ad example to see what it looks like. (add image)

  1. Wedding Venue List

When it comes to an event as important as wedding, prospective clients do a lot of research before paying for any service.

Wedding venue is one area where people do research a lot.

By making a list of wedding venues in your target location, you will be attracting people who are in active search for it.

With this list you will be helping them to save time.  And this is far better than searching from one place to another, either online or offline.

Bringing targeted website traffic to this list will give you opportunity to convert a percentage of these people into quality leads and clients. Now i have a question, do you know your current conversion rate?

In the case that a person researching venue is acting on behalf of a prospective client, referrals can also be obtained in this context.

To make it more effective, don’t just provide a list. Do the following instead.

  • Use real images of each wedding venue
  • Add price information according to seating capacity
  • You should also describe other services available at the venue
  • Include the address and if possible, phone number
  1. Venue Video Showcase

When you hear or see the term ‘content marketing’, this is one example of the use cases. Hence, content marketing is not just about business blogging.

As noted earlier, video content often works effectively more than written text and static images.

You may say that your core business is not about venue rental and related services, but the volume of quality traffic flowing into your website matters a lot.

Interestingly, website traffic quality is one variable within your control, if only you know how to act on it.

The other important factor is about timing. Better to attract people exactly the time they are searching for relevant services than to waste time reaching out to everyone that falls within your target demographic.

  • Get walk around interviews from venue service managers. This will give you opportunity to build referral relationship with them
  • Include location, price and other related information
  • Showcase the hall before and if possible, during a wedding
  • Use $100+ facebook ad budget to promote and grow your brand awareness among targeted demographic of local residents
  • Don’t forget to add call to action
  • Optimize (SEO) the content for targeted keyword to help generate quality leads
  1. Engagement Related Blog Posts

Beyond the advice of simply telling you to start blogging for wedding business, what are you going to write about? Probably, you’ve been into this for a while. So tell me, what Is your business blogging strategy?

If you think that this isn’t a challenge to anyone, think again.

Just do a search in Google and see how real people like you are actively searching for ‘wedding blog post ideas’.

Here is another practical tip on wedding lead generation ideas.

Write engagement related blog posts. Why, because it will bring quality traffic to your website.

On leaving this blog post I want you to understand that the best time to prepare for a competition is before, not during the competition.

Certainly, you must have known this all along. But you don’t know how it applies specifically to wedding business blog.

Regardless of your niche and location, you are actually in a competition. And because of that reason, timing matters a lot in everything you do.

If you are a wedding planner or photographer and the majority of the people visiting your website had already hired your competitor, growing your traffic volume won’t make much difference.

Remember, your website traffic quality is one variable within your control.

Taking consistent actions to increase the quality will certainly unfold more answers to your question on how to generate more wedding leads online.

Start by writing engagement related blog posts. Below is a sampling of topics you can create headlines from.

Remember to promote your blog posts after writing. Don’t stop at free posting on social media pages. Discover some proven blog post promotion strategies. And get to work on it.

At the very point of engagement, you’ll have more opportunities to convert quality leads into paying clients.

  1. Active Local SEO

What is SEO? Obviously, this is the very first question to ask, assuming you don’t know what it is already.

Just as the name suggests, it is a process of making your web pages eligible for inclusion and higher ranking in search engine result pages.

When you do a search in Google, those non paid listings appears there because the website owners have taken deliberate actions to make them visible.

Interestingly, you can either take an online SEO course to do this optimization work on your own or hire an SEO expert.

Among many others, the benefit of search engine optimization in this context is attraction of qualified prospects.

And that happens exactly the time they are searching for your services or keywords related to them. Remember, timing makes a lot of difference.

This is better than wasting time on people who are demographically qualified, but not interested in your services at a particular moment. Obviously, timing makes a lot of difference.

For example, I did a search for the term ‘engagement rings’ and found out that it gets up to 69,000 searches per month within the UK market.

According to stats I have seen, over 50% of all organic search traffic goes to the websites ranking in the first 3 positions.

Now imagine what will happen if your website is ranked in SERP position #1 for the search term ‘engagement rings’ within your own target market.

Maybe you are in Australia, Canada, Ireland, South Africa or some other country.

What are you doing to get quality traffic from organic search ranking?

The essence of local SEO in this case is to bring in prospects that are currently searching for your services within specified locations.

With active local search engine optimization strategy, you can begin to increase the quality of your website traffic. This could be based on variations of country, state, city and county.

Below are some specific actions you can take to increase your local search traffic.

  • Claim your Google My Business Listing
  • Integrate and optimize Google map in your website
  • Add your website to local business directories
  • Generate reviews from your past clients
  • Create and optimize locally relevant contents within your website
  • Build local inbound links to your website

Do these things consistently and thank me later. If you need help to execute these strategies at scale, get in touch today.

  1. Paid Search Advertising

This is all about paying money to have your commercial advert placed within search engine result pages (SERPs). As an active user of search engines like Google, Bing or others, I bet you must have been seeing some of these.

A simple search for product or service related keywords will make some paid search advertising visible to you.

If you are ready to put some wedding lead generation ideas to work, paid search advertising is one good way to start.

Once you have a good website, you are good to go. Done very well, this could help solve the problem of empty lead generation pipeline or inconsistent revenue generation. But as you may have expected, it costs money.

And if you can’t handle it properly you won’t break even at all.

Now here are the benefits of using Google adwords, Bing ads or other pay per click search engine marketing platforms.

Precise location targeting: with free social media posting for instance, you can’t choose the location of prospects that will see your contents. The only exception is location based groups. Google adwords helps to generate leads based on specific country, state, city or county.

Immediate intent: You can simply look at this as the immediate intent to get what we want now. The search intent usually falls within rsearch, comparison or direct purchase. At other times, It could only be to get location information.

Instant targeted traffic: Unlike SEO, you don’t have to wait for 3 – 12 months before seeing good results from it. You can start getting quality traffic and leads within one hour after approval of your ads.

Depending on your Google adwords buegt size, you will have constant inflow of traffic everyday for 30, 90 more days.

Performance based advertising: In this case you won’t be paying for visibility and impressions only. Your pay per click advertising budget will only be spent when someone in active search clicks a link to visit your website or even call sales phone line.

I want to reiterate here that this post is to give you some lead generation ideas worth putting to test. As for execution, a whole lot of strategies apply behind each of them.

Let’s look at some specific ways on how to create google adwords ads that earns profit.

  • Use Dedicated Landing Page

One of the common Google adword advertising mistakes I see among beginners is driving all traffic to their home page. In most cases, this doesn’t convert well, if at all. But what exactly is it?

This a page on your website created to accomplish a single thing: convert prospects into leads. It could be simply filling out web forms or getting inbound phone calls.

Obviously, your website has different contents meant for different customer segments and use cases.

On the other hand, the people you spend money and time to bring into your website often have different needs and interests. These people often have different purchase timelines too.

Because of this, using the same message on everyone doesn’t always work. In the worst case scenario, it actually wastes money.

Just do a search for ‘wedding planner in ‘your target city’, observe some Google adwords advertisements. And then click some of these ads to see what the landing pages looks like.

Here is one google adwords landing page example you can learn from. (add image).

  • Add Extensions

Extensions are special link or text features of paid search advertisements that help to get specific responses from prospective customer segments. Perhaps, because ad extensions are optional, many beginners often ignore them completely.

Why care when standard search ads are somehow working for you?

From the onset, Alan Hull, an event planning expert in Oakland California appeared to know everything about running profitable adwords campaigns.

When our interaction started progressing further, I found out he had some data to prove it’s working profitably well for him.

However, it was his desire to reduce workload and increase ROI that made him contact me.

At the end of our second Skype call, it became clear that he didn’t even know what ad extensions are or how they work. Interestingly, this was noted as improvement point number one.

A full detailed analysis of his current data revealed some other points for testing and improvement.

At the end of the first month, we did some segmented keyword targeting, added some extensions and integrated call tracking.

The amazing outcome was that his monthly ad budget stayed the same, while conversion rate increased by 79%.

This also resulted in three new client acquisitions within that first month. The Google adwords extensions we used includes: –

Site links extension: These are simple text links within your PPC ads that leads to specific pages on your website. With this you can add links to your quote request, service description, testimonial, portfolio or other pages. See sample below.

Location extension: This one is used to make business address visible within Google adwords advertisements. Combine this with location related search terms and you could start growing local traffic to your offline location.

This study by Google provides more data on how mobile search leads to local offline visits.

Call extension: From the description of the first two above, you should already know how Google adwords call extension work. On desktop devices, it makes phone numbers visible within your ads. On mobile devices, it shows click to call buttons.

If you want to learn more and start doing the work on your own, this Google adwords advertising course will take you farther from where you are now.

  1. Facebook Advertising

For you to convert leads into clients, you have to generate the leads first. And for you to generate quality leads, you have to generate quality traffic. Hence, without traffic your wedding lead generation pipeline will always remain empty.

In many different circles, most of the people that suggest social media as a way of generating leads often refer to free postings on business page and within some groups.

And because it’s free, almost everyone does the same thing.

However, the unfortunate fact is that the spray and pray kind of gamble is not scalable. In other words, if you need consistent growth, you don’t have to depend on free promotional means only.

Looking at Facebook groups for instance, the reality is that most of the people that visit very often do so with the intent to sell their services, just like you.

Another interesting fact about group promotions is that there is often no defined demographic of people that will see your postings.

Benefits Of Facebook Advertising

  • Deep targeting

With different Facebook ad formats you also get access to demographically layered targeting capabilities within their advertising platform. This is very much important because your message matters just as the audience.

Trying to reach everyone and anyone won’t get you the most valuable results.

If you still post on your business page and expect to generate leads from there, you need to think above that horizon.

While page likes on your posts still serves well for brand awareness, I am sure you want results better than that. Thus, the question of who sees your promotional posts determine the quality of leads if any at all and the conversion rate.

Facebook ad targeting options include: age, gender, location, interest, hobby, employment status, marital status, engagement, industry, job titles etc.

For more, deeper insights into Facebook ads targeting best practices, check this guide.

  • Facebook Ad Pricing Is Affordable

Remember, trying to do everything alone at the same time in other to promote your wedding planning business is a recipe for failure.

Hence, it doesn’t hurt to spend some money to promote the contents on your business page or website.

What matters here is the right audience and ability to create effective advertisements.

With $100 – $1000, you can start reaching out to a pre-qualified demographic of people within your target country, state, city or county.

Now let me ask you this. What if you can convert 1 out 100 visitors into paying clients, how much would you pay out of your Facebook advertising budget to get that single deal?

How much is a single transaction worth to you on average?

  • Steady Inflow Of Targeted Traffic

With the size of data within Facebook, a whole lot of things work beyond luck. As at the time of their Q1 2017 report, they had 1.9 billion active users. Within that period, they earned $8.03 billion, majority of which came from advertisements.

By plugging into your active user base, you will have access to steady inflow of targeted traffic.

And if you have been around the ecommerce community for a while, you’ll discover that amazing businesses are being built entirely with Facebook ads traffic.

Depending on what is affordable to you, you can create ads that deliver traffic consecutively for 30, 60, 90 ore more day.

  • Valuable Performance Metrics

This another great benefit of Facebook advertising exclusive to people that do it. I’m talking about the measurability of outcomes from your social media advertising efforts.

Being busy with free advertising efforts is good.

But unfortunately, busyness is not the same as progress.

However, if likes, shares, comments and replies are the real outcomes you are after, then stay busy getting just that.

With Facebook ads and other online marketing channels, you will be able to see the number of real prospects that visited your website, as well as leads and revenue generated from there.

  1. Inbound Sales Call

In almost every high ticket niche market, majority of individuals often prefer human to human interaction before making the purchase. This is the importance of increasing inbound sales calls from your online marketing efforts.

Think about the fact that we now live in a world where mobile device usage is greater than desktop devices.

It happens across search engines, social media, email and video platforms like Youtube.

According to Invoca, phone generated leads often have a higher conversion rate. These guys have tracked over 30 million customer calls across many industries.

Let’s look at how to generate inbound sales calls to increase lead quality and conversion rate.

  • Call Only Search Advertisements

This is a type of paid search advertisements that has a singular objective: to generate phone calls. Practically, you are paying for phone calls not clicks to a web page. Call it pay per call if you like.

When interested prospects do a search for keywords describing your services, the ad displays a click to call button just like the one below.

A tap on the button automatically connects the prospective customer and sales rep via phone call.

The beautiful thing is that these calls come from interested prospects exactly the time they are searching for your type of services.

Now, compare this with intrusive advertising that breaks attention patterns in moments of personal engagement.

  • Mobile Ad Targeting

Obviously, a greater number of phone calls originate from mobile device users. In comparison, desktop users that visit websites are often exposed to too many distracting elements. This is part of what makes web form conversion rate lower.

Targeting your advertisements to display on mobile devices only increases the chances of getting phone calls from qualified prospects.

With free social media postings, you can’t choose the device on which your contents will be viewed.

Through exclusive mobile targeting and by adding click to call button on your landing pages, the number of inbound leads you generate per day, week or month will start increasing.

Note that mobile targeting options are available on Google adwords, Facebook ads and other advertising channels.

  • Integrated Call Tracking

On the very first impression, you could be wondering what has call tracking to do with wedding lead generation ideas.

A lot is what I have to say.

This is all about adding some phone call tracking systems in your marketing strategy. Among other things, it helps to identify which marketing channels works for your better than others.

With the insights derived you can begin to make better resource allocation decisions.

To a more detailed extent, you’ll be able to identify the location, online marketing channels, web page, campaign, ad group, ads or keywords that deliver’s the best quality leads.

Consequently, increased allocation of marketing resources to those specific combinations of variables that work for you makes bigger ROI possible.

For effective call tracking, Call Rail, Call Tracking Metrics and Invoca serve really well. You’ll also get a record of all sales conversations.

  1. Split Testing

This is a simple process of putting variable ideas to test in order to find out what works better in terms of conversion rate and ROI. In some practical sense, this is a real competitive advantage for the few people that do it within the wedding services niche market.

From a different perspective, the ideas being tested could also be seen as assumptions.

Interestingly, we as marketers and business owners often have assumptions about what is and isn’t effective.

And sometimes, it has to do with past, present and future.

That’s why I tell some people that today’s best practices often become outdated norms and wasteful liabilities. Things change so fast. And on the internet, it seems even faster.

For example, some people still assume organic free posting on Facebook pages still works effectively for lead generation like in the past.

In reality, the reverse is the case because groups and ads made it somehow obsolete. If you don’t do active and scalable promotion of your contents and brand, no one will see them.

Another great benefit of split testing is improved conversion rate.

In simple terms, conversion rate is the percentage of (website) visitors that took specific action in fulfillment of your set goal.

Such actions include filling a web form, calling your sales line or completing a purchase. From what I have seen, many people still assume that growing traffic volume is all it takes to generate more leads online.

But in reality, this is far from the truth.

Growing traffic volume will not solve the problem of bad sales or lead generation funnel. It’s like pouring water into a leaky bucket. Hence, it is better to test than to rely 100% on fallible assumptions.

In other words, you may not need to spend more money to generate more wedding leads.

If you are currently generating a good amount of targeted website traffic or you have a plan to do so, here are some influential variables you can put to test.

  • Website design layout
  • Image
  • Call to action
  • Value propositions
  • Pricing
  • Audience segment
  • Testimonial
  • Phone number position
  • Mobile vs desktop
  • Adword copy
  • Online marketing channel
  • Advert image
  • Link color
  • Lead magnet
  • Opt-in form type
  • Keyword groups … and many others.

Remember that the main thing is to create variations and get busy testing them at a time. Only you can decide what to test.

Without being told, I am sure you have lots of assumptions or hypotheses around some of these variables mentioned above. By doing some tests, you will certainly get some real data to start with.

Check these conversion rate optimization case studies to see more on how it works.

Conclusion

Personally, I am aware that there are many wedding lead generation ideas that work offline.

However, this post was only meant for people interested in online channels. Maybe you’ve been making some efforts on your own.

I believe by now, you’ve gotten some great ideas popping up and down in your head.

Mind you, it means nothing unless you make commitment to execute on them. Note that you don’t have to start working on all of them at the same time.

One other thing worth noting is this: the fact that some channels are working for you right now, doesn’t mean that others won’t work for you.

From video content marketing, engagement blog posts to paid advertising channel, there are many possibilities for interesting combinations. And you don’t have to spend a very big amount of money to get started.

Before leaving this page, understand that your website has potential to generate even greater volume of quality leads if used very well.

And if you are currently generating some traffic, probably from organic search engine rankings, then you already have the most important variable required.

Next is to create an execution plan and start taking consistent actions.

What are your current challenges in wedding lead generation? Share in the comment section.

You can as well join our Facebook group – The Search Tribe to discuss, discover and leverage working strategies to attract only the people in need of your products/services – Now.

The Long Form Content Marketing Advantage

Long form content marketing is real hard work. It takes a lot of time. But is it really worth it?

This post will explore the advantages of making them part of your business blogging strategy. With a little bit of increased understanding, you’ll become enabled to experience the benefits in real time.

But first, you have to invest money, time or both to get the ball rolling.

One real estate blogger said that 300 words should be enough. If your blog posts reach 700 words, then it goes out of hand.

Maybe he is correct. All niche markets are not the same.

After all, Seth Godin writes short posts only. But I am 100% sure you are not Seth. Probably, you don’t even know who he is. Why would you spend long hard working hours writing long form blog posts?

In an intensely distractive and fragmented world of short attention spans, short posts seem to make a lot of sense.

According to a study by Microsoft many people can hardly focus on one thing for more than one minute. Maybe the impulses in us that are constantly seeking for instant gratification could be part of the cause.

So some people reason, who really have time to read long form contents?

Interestingly, the answers provided below with some data points will help to explain what you could have been missing by ignoring it.

And if you have been into business blogging for months or years without impressive results; pay attention – now.

Long Form Content Marketing: What Is It? 

It is a process of writing and promoting long form contents for the purpose of sales, lead generation or growing brand awareness.

The commonly types of contents in this scenario includes blog posts, white papers, case studies, sales pages etc. Thus, the main aim behind the written content is marketing.

As for word count, it is usually from 1500 words upward.

For a whole lot of people in your niche, consistent business blogging is already hard enough for them. Add long form content writing and procrastination takes over.

That’s why sometimes you see a lot of blogs that are either outdated or full of aimless contents.

However, for most people who understand the benefits of long form content marketing, there are always two things holding them back.

‘I have more important marketing work to do, so no time’. This was exactly what an event planner once told me. The other challenge is blogging without return on invested time and money.

If this is your issue, check this post on the ultimate guide to conversion focused business blogging.

Why Invest In Long Form Content Marketing

More Social Media Sharing

One painful thing is that shallow content wastes time and money. Because they are usually aimless and don’t resonate with anybody, nobody shares them.

Hence, they deliver no measurable business value. Here is one of the reasons why business blogging doesn’t work for many.

And then someone somewhere quit, thereby adding another orphan blog to the internet.

Without promotion, shallow posts get buried in your blog archive.

Besides my personal opinion, there are also some studies and data backing up the fact that long form contents often commands more social media shares than short, shallow formats.

A reader psychology study of some leading news publishers like The New York Times, CNN and The Huffington Post shows that the most shared articles have an average of 2012 words.

long form content marketing

Obviously, it could be that these contents provide more value than the opposite.

So the longer the content the higher the share count and traffic volume. Thus, for most business blogs, 2000 – 5000 words is good.

For example, below is a screenshot of the most shared blog posts about ‘content marketing’ according to BuzzSumo.

content marketing tool

Higher Backlinks Count

If you have been around internet marketing for years like me, you’ll already understand the benefits of consistent link building. Specifically, it affects the ranking of a web page for some precise keywords.

However, in the context of business blogging strategies, more social media sharing also correlates with higher backlinks count, at least with a common sense intuition.

Because of growing visibility as a result of more social media shares, many people who found long form blog articles valuable end up linking to them.

These natural white hat backlinks helps to boost the search engine ranking of the pages being linked to. Consequently, the higher ranking leads to constant growth of organic search engine traffic.

And in practical terms, the social media sharing, natural backlinks, higher ranking and growing traffic volume continues in an automatic cycle.

This is the biggest benefit of long form content marketing.

Because a fewer number of your competitors are doing this right now, you may commit to taking advantage of this business blogging strategy to generate leads and revenue.

This study of 1 million articles by BuzzSumo has some more data and insights regarding the social media sharing and linking to long form contents.

Higher Search Engine Ranking

One of the most profitable benefits of organic search engine traffic is that you don’t have to pay additional money for the continuous inflow of quality traffic to your website. Yes, you really don’t have to after the major SEO work is done.

It only takes few actions to monitor and maintain the ranking for specific keywords that matters to your business.

In comparison to having a static website, you’ll be missing out on the above benefit of SEO traffic if you don’t have an active business blog with valuable long form contents.

This analysis of blog contents ranked in first page by Garret Moon of CoSchedule also proves the point.

How much content does top ranking pages usually have? Another study at SERPiQ also provides good answer to that. Based on the finding, long form articles of 2000+ words perform better across board.

This is one of the secret search engine optimization techniques you may not understand especially if your occupational responsibilities are outside internet marketing.

Overall and according to HubSpot, businesses that engage in active blogging generate 68% more leads than those who don’t. Obviously, this may have something to do with growing search engine traffic volume and commercial keyword intent.

Longer Time On Site

Tell me, of what good is it if 70 – 99% of the website traffic you spend money and time to generate bounces off in less than 2 seconds?

It may not be you. But it happens to real business people like one event planning expert I had interaction with.

That interaction led to full SEO audit and analysis of his website. And almost 87% bounces off without converting to anything or moving to another page.

High bounce rate is one of the major disadvantages of short, shallow contents. And it gets worse if you don’t have business blog at all.

The only exception is if your site is built for affiliate marketing. In other words, you really need to send out majority of your visitors via affiliate links.

If you have high converting landing pages and huge paid advertising budget, this visitor exit metrics may not concern you as much.

I want to ask you again. What is the current bounce rate in your own website right now?

It is neither your fault nor your problem that attention span is getting shorter these days. In an age of intense distractions, social media addiction and instant gratification, impatience is on the high side. Hence, selling is becoming harder and harder.

According to one leading tech executive:

The true scarce commodity of the near future will be ‘human attention’Satya Nadella.

Test; can you sell me your solution in 3 seconds only?

The key challenge is to match my intent, need or problem with your content. Here is one of the reasons why it is important to start your business blogging strategy with buyer keyword research.

There are many reasons why your current bounce rate could be abnormally high. It could be the slow page loading or poor design.

At other times, it could simply be because the content of your page is mismatched with website visitor intent.

However, getting attention is just half of the battle. Keeping that attention longer than 3 seconds and then getting real value from it is the biggest challenge.

And that is where long form blog posts serves well again.

You can use content pieces like pre-sale lead generation posts, case studies, product tutorials and cost analysis to influence people and make them spend longer time on your website. Internal linking and video contents also increases time on site.

Expert Positioning

There is always a depth of technicality behind every business or topic. Long form content writing gives you opportunity to show your own depth of technical know-how in any topic. So beyond surface level fundamentals, you can begin to share your diverse experience and perspectives with a target audience.

With a specific client or buyer persona in mind, you’ll be positioned to share stories that relates to their current pain points.

Among other thing, long form content marketing helps achieve influential positioning in the following ways.

Differentiation: In various marketing contexts, differentiation influences brand perception. Practically, the advantages in top of mind recall can be experienced when you begin connecting with some of the strong universal emotions that makes us human.

Filling a void: Whether you are interested in white papers, case studies or pain point focused blog posts, these types of contents can be used to fill a void in your target customers’ mind.

Maintain a relative degree of brand messaging frequency and you’ll have a winning strategy. Here is one scenario where retargeting works really well. Check this retargeting case study for more insights.

Examples of filling a void is starting with keywords your audience are searching for or the relevant questions being asked on Quora and other similar websites.

Leveraging authority: It’s all about doing one thing exceptional better than all other things, long term focus on it and becoming known for that one thing.

In this regard, Jeff Goins had a title that reads like:

‘Stop Running The Wrong Race And Choose Your Own Craft’

Examples of single minded expert positioning in this context include Peep Laja’s blog for conversion rate optimization only – ConverionXL, Brian Clark on copywriting only – Copyblogger, Brian Dean on SEO only – Backlinko, Jon Loomer on Facebook ads only – Jon Loomer Digital.

Higher Conversion Rate

Remember here we are talking about the use of long form contents in business blogging strategy only. If you add affiliate marketing or lead generation landing pages the conversion rules become different.

If you add other benefits discussed earlier like more social media shares, longer time on site, higher search engine ranking and expert positioning, it becomes clearer how all of them contributes to higher conversion rate.

While there is no guarantee that you’ll get higher conversion rate from long form content marketing, the chances of getting the other benefits discussed above is always there.

Depending on the conversion funnel integrated within your business blog, yours could be zero, low or above average conversion.

Your best bet is to test some variations.

Before you get started on your own tests, the guys at Crazy Egg got 30% higher conversion by increasing the content length on a particular page. And here is how to do it.

Call To Action

Now you know the benefits of long form content marketing. Where can you go from here?

Warning: I don’t know how long it has taken you to get here. But if you do nothing with the information, it is just as good as wasting your time to read this piece. And that my friend, is not my intention.

As I have noted earlier, short form posts also work. It just depends on how well written and the conversion funnel integration within the post.

However, I believe that the data points and benefits highlighted above will expand your perspective on what is possible.

Make sure to add some lead generation elements to your post while linking to sales pages where necessary. Do this before making commitment to actively consistent blog post promotion strategy.

Regardless of the niche in which you operate, you’ll always find some blog post writing ideas.

But just in case you can’t do the work very well or have more important things, you can hire an experienced business blog writer.

A friendly conversation is enough to get started for consistent business blogging traffic and bigger ROI.

Now you can share your business blogging experiences and challenges in the comment section. How has it been working out for you and your company?

You can as well join our Facebook group – The Search Tribe to discuss, discover and leverage working strategies to attract only the people in need of your products/services – Now.